Moretti - Lager - 4.6% ABV

Brewer's Notes

Birra Moretti is still brewed to the authentic recipe that was created by Luigi Moretti in 1859 in his beer and ice factory in Udine, north east Italy.

The iconic character featuring on every Moretti label since 1942 is known as ‘Baffo'. Baffo reflects the wholesome, traditional and authentic personality of Birra Moretti.

Birra Moretti was an Italian brewing company, founded in Udine in 1859 by Luigi Moretti. In 1996 the company was acquired by Heineken International. The brewing plant in Udine was sold to the newly formed Birra Castello S.p.A.; Moretti is now a brand of Heineken.

There are six beers under the Birra Moretti brand. Birra Moretti is the main brand, a 4.6% abv pale lager launched in 1859; followed by La Rossa, a 7.2% strong dark lager or doppelbock. Other brands include Baffo d'Oro, Doppio Malto and Sans Souci.

Birra Moretti is a genuine beer produced using a traditional process that has remained almost unchanged since 1859. To produce Birra Moretti, only the highest quality raw materials are used and a particular mixture of valuable hops, that gives the beer its aroma and unique fragrance, intensifying the slight bitter flavour. It is a low fermented beer that has a golden colour, the tone of which is given by the quality of malt used. The alcoholic content is 4,6% volume that make it suitable to drink at any time of the day. In fact it is a perfect accompaniment to both dinner and lunch or to drink in the evening with friends.